MI Burger
Proposed Logo

I designed a Logo concept for a restaurant opening up in the newly renovated University of Michigan Student Union. While the imagery is based off of local fast food mascots from the 1950s-1960s, I attempted to modernize it so it would appeal to modern sensibilities. Making a burger joint’s logo cute and fun contrasts with the contemporary trend of sleek gourmet aesthetics and at the same time suggests to students that the food is cheap (an important factor for university students). The logo is carefully designed so that it functions in full color and in black and white.